3 tools towards finding your positioning (Storytelling)

This article is the continuation of our previous post, 3 tools towards finding your positioning (part 2 – Lean Canvas). 3. Storytelling. Storytelling is the art of telling stories, this technique is very valuable for marketing especially if you are in the stage of entrepreneurship as it allows defining a series of attributes such as […]

3 tools towards finding your positioning (Lean Canvas).

This article is the continuation of our previous post, 3 tools towards finding your positioning 2. Lean Canvas. Lean Canvas is the English name of a business model canvas frequently used by entrepreneurs. If you are an entrepreneur and you are not yet familiar with this tool, this is the time. If you work as […]

3 tools towards finding your positioning (perception map).

Positioning is a marketing term that describes the position that your brand occupies in the mind of your consumer, ideally that position should be built with each interaction that the consumer has with your brand, and that includes customer service channels as well as image product itself. However, one of the main challenges that entrepreneurs […]

3 steps to building a successful brand

We live for marketing, so the best way to start our inbound marketing plan is to start by talking about marketing. Yes, we already know, you want to know the 3 steps and do not be disappointed, you are going to know them, but better than knowing them is understanding them, that is why this, […]