Digital marketing agency, freelancer or inhouse, which one to hire?:
Digital marketing agency, freelancer or inhouse, which one to hire? Hiring the right person to handle your digital marketing is an important decision for your company. Should you hire someone on your team permanently, find a freelancer, or hire a digital marketing agency? In this article, we’ll help you understand the pros and cons of each option so you can make the best decision.
Hire an in-house person:
An in-house person can fully dedicate himself to your company and better understand your needs.
If you need last-minute changes, it will be easier to communicate with someone within the company.
It may be cheaper in the long run if you have enough work to justify a fixed salary.
It is difficult to find a single person who has all the skills that digital marketing requires.
Hire a freelancer:
Freelancers can offer specialized skills that you may not need in the long run.
You can hire someone for a specific project without making a long-term commitment.
It can be cheaper in the short term since you don’t have to worry about benefits or paying a fixed salary.
Freelancers tend to serve several clients at the same time, so you are subject to their schedule.
Hire a digital marketing agency:
Agencies have experience in different areas of digital marketing and can offer a broader perspective.
Working with an agency allows you to have access to a complete team of specialists in different areas of marketing.
They can offer a more complete and personalized service, from strategy to implementation.
If the cost is competitive it can save you recruitment costs.
Before making a decision, consider your needs, your budget, and your long-term goals. If you need specialized skills in the short term, a freelancer may be the best option. On the other hand, if you are looking for a broader perspective and a full team of specialists, an agency is the best option. And if you need someone who is fully dedicated to your company and understands your needs, hiring someone in-house may be the best long-term option.